I am a

Human-centered
Design Practitioner

who focuses on

What do I do

I’ve always been obsessed with understanding why people do what they do—from the way they experience their everyday. Turns out, asking “But why/ why not?” over and over again is a pretty solid career strategy. Now, I help curate how people experience spaces through the medium of light.

I’m a Designer specialising in Luxury Lighting, dabbling in various materials to uncover deep insights and drive smart product decisions. My superpower? The experience I gained in the Customisation department, carefully listening to what the customer/ designers are looking for.

Where have I played

I’ve worked across small, medium and large firms, tackling thorny questions like:

How can we make the lighting elevate the architecture or interior design concept?
What is the best way to control glare and achieve visual comfort?
How can we balance aesthetic impact with energy efficiency and sustainability goals
Is our design achievable within the budget and timeline?
Have we coordinated all services and ceiling conditions to avoid conflicts on site?
How do we maintain a bespoke feel while working at scale for major projects?

What drives me

For me, design isn’t just about shapes and logistics—it’s about storytelling, uncovering ‘aha’ moments, and making sure human needs drive business decisions. Whether it's providing a unique experience, market awareness or managing projects and people, I bring curiosity, empathy, and a bias for action to every challenge.