Lead Designer at sama BY sashi
Salone Del Mobile
Invited and exhibited at Salone Satellite with primary focus on Sustainable Design
sama BY sashi
Principle/ Lead Designer
Launched sama BY sashi, a luxury Lighting Design Studio and with it its very first Collection "Mushroom Collection"
· Included Marketing, Gallery Tie-ups, Client relationship, Communication with Vendors, Researching, Designing, Prototyping, Technical Drawings, and, Production, Sales.
· Impact: Understanding the needs and wants of the target audience, Reaching wider audience to create a real difference through the products, Increase in sales through marketing, creating brand awareness
· Responsibilities: Continuous development of products to create a catalogue at par with the market, developing a business plan and strategy, managing finances, building and maintaining relationship with customers and suppliers, managing day to day operations, taking calculated risks and making difficult decisions.
September 2021 - Present
Designer and Production Manager
Assisting the Principle Designer in the Design process. Tasks included Research, sketching, Model Making and Prototyping. I worked with the production team to improve the assembly of bespoke lighting fixtures for clients. Tasks included Quality control, Timely shipment of the products and packaging.
November 2020 - February 2021
Graduation Project Internship
Designs for a new Helios Watch Store with a theme of Comfort Design. Including Conceptualization, market research, Moodboard, Sketches, renderings, Model making and design for presentation.
Learning: Learnt budgeting, created conceptual models how to translate them through tangible mediums, how light plays a role and how to tap I into the audience psyche.
January 2020 - June 2020
Sangaru Design Objects
Collaborated with Sandeep Sangaru on customized Kashmir-inspired furniture, living space and balcony. Tasks included sketches, renderings for buyers, design for presentations, and tech drawings
May 2019 - June 2019
Design Connect Magazine
Salone Del Mobile
Lexus Design Award
Edit Napoli, Italy
Stockholm Design Week
Ellen MacArthur Foundation
International Product Design Award
Nominated and Invited for Salone Satellite
Finalist for Furniture Design category
Finalist for Edida Young Talent
Invited to Exhibit
Mentioned by Circular Design Challenge
Conducted by UNI
Shortlisted as one of the fifty shortlisted entries where participants from 68 countries had participated
Auto-cad, Sketchup, Fusion 360, V-Ray, Keyshot, Adobe Creative Suite
Design research, User-centred Design, Design conceptualization and innovation, Studying Lifestyle trends, Material Exploration
Ideation Sketching, 3d modelling, laser cutting, 3D printing, CNC milling, 3D modelling and product renderings
Broad knowledge of material properties and manufacturing processes, Workshop skills - Hand tools and machinery, Rapid Prototyping, Prototyping usability, Functionality and aesthetics, Material Exploration
Product development, market research, creating a strong relationship with vendors and buyers, collaboration with researchers and engineers, space planning, knowledge of ergonomics and material selection.
National Institute of Design
Furniture and Interior Design
Bachelors of Design
Autumn 2016 - Spring 2020